The Pricing Blueprint$17
$17
Pricing is one of the hardest decisions any entrepreneur makes, and almost nobody teaches it step by step. This ebook breaks down exactly how to price a product or service with real math, real models, and real confidence, no matter what industry you're in.
What's inside:
- Why Pricing Feels So Hard — the mindset shift behind almost every pricing struggle, and the three questions that anchor every pricing decision you'll ever make.
- Know Your Numbers — how to separate fixed and variable costs, the difference between margin and markup (with the actual formulas and worked examples), and a full break-even walkthrough so you know exactly what it takes to turn a profit.
- The Three Pricing Foundations — cost-plus, value-based, and competitive pricing, compared side by side so you know which fits your business, and when to blend them.
- Choosing Your Pricing Structure — per-unit, hourly, project-based, tiered, subscription, and retainer pricing, explained so you can pick the structure that actually fits what you sell.
- The Psychology of Pricing — charm pricing, anchoring, the decoy effect, and bundling, the same techniques bigger companies use, explained simply.
- Mistakes to Avoid — an honest checklist of the most common pricing mistakes entrepreneurs make, and how to catch yourself before they cost you.
- Your Pricing Action Plan — an 8-step worksheet that walks you from "I have no idea what to charge" to an actual number you can stand behind.
Who this is for: Entrepreneurs selling any product or service, in any industry, who are tired of guessing at their prices or copying what a competitor charges.
Format: 18-page digital ebook, delivered as a PDF you can work through at your own pace and return to any time you launch something new.
This ebook is general education on pricing strategy. It is not financial, tax, or accounting advice. Your actual costs and margins are specific to your business, so confirm the real numbers with a bookkeeper or accountant.
